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Last updated: 30 Aug 2007		Students at Makerere University in Kampala, Uganda, have the habit -- the newspaper habit, that is. News vendors outside the classrooms do a brisk business on "paper day." And students pass time before (and sometimes during) class by catching up on the news.

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	In rural Kenya, along the road to Amboseli National Park, a vendor at a roadside art and curio shop read the newspaper to pass the time between customers. In conversations with the vendors, they invariably say they doubt that journalists and editors know what their readers want. "There's too much politics and sports. That's all there is, so that's what I read. But it's not what I want to read," one told me. Improving Newspapers: Rule #1: To expand your audience, you must write for your readers. To write for your readers, you have to know who your readers are, where they are, what they do for a living and what interests them.
Photos taken in Uganda & Kenya in June, 2006, by Judith Roales. ©2006, Roales USA