Last updated: Jan. 16, 2004
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Advertising & Marketing    Ethics    Cyberjournalism     Newspapers in Society 
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About Advertising and Marketing
Getting Yourself Ready to Sell Advertising
FOR YOUR CLIENT -- Tips from the Experts on How to Get Results from Your Advertising
How to Overcome a Client's Objections 
13 Reasons Why Newspapers are the Best Place to Advertise
FOR YOUR CLIENT -- Six Elements of Good Advertising
Suggested Solutions to Common Objections
Arguments You Can Use to Guide Clients Away from Other Media and into Newspapers

Guidelines for Identifying Content, Special Pages, or Sections As Paid Products Rather than News
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